The Heron Summer Series 2021 is ABOUT TO TAKE FLIGHT!

Everyone knows Rochester Groovecast loves The Heron Campground in Sherman, NY. Whether we’re attending The Great Blue Heron Music Festival, Night Lights, The Slyboots Circus, or any other event, we recommended frequenting The Heron multiple times per year.

We are so excited to see that The Heron Farm & Event Center is about to begin a massive summer concert series!

In preparation for the event, we’ve created a massive Spotify Playlist to pre-game for the summer:

Check out Heron’s latest press release written by The Heron Summer Concert Series. It provides a crystal clear explanation of what’s to come this summer:

“If you are looking for a way to rejuvenate yourself this summer, then look no further than the Heron Farm and Events Center. For 30 years, The Great Blue Heron Music Festival brought families and friends together to celebrate live music and enjoy the land. Unfortunately, the festival was postponed again this year. Still, the traditions continue with The Heron Summer Series, including live music, family activities, camping, and Taste of Heron dinners for guests to enjoy. 

Dating back to the 1960s, The Heron Farm & Event Center operated as a family campground. With the onset of COVID, owners Julie and Steve Rockcastle chose to return the land to its roots and focus on the campground. That decision was well-received in 2020 by many guests looking for opportunities to relax, enjoy nature, and create memories. Hipcamp awarded The Heron Campground “Best Tent Camping Location” in all of New York State. The campground is open every day from May 1 through October 31. There are Airbnb options also on the land.

The Blue Heron Festival is well-known for presenting an eclectic lineup of national and regional artists. The 2021 Heron Summer Series continues to meet the same high standards for excellence. The series kicks off on Memorial Day Weekend with a showcase of local artists. Music will continue till mid-October, mostly on Saturdays with a few special Fridays and Sundays thrown in. Nearly 70 artists will perform on our main stage this summer.

The Heron remains a destination for families and people to connect to the land and our farm, thereby enriching the land, the community, and the lives of its visitors.” -The Heron Press Release

Again, you need to dive deep into this Spotify playlist and get ready for a musical summer to come:

The ENTIRE SCHEDULE can be found below:

For Ticket info, Camping and AirBnb Reservations, and the Full Music Lineup, go to:


Also be sure to check out some of Rochester Groovecast’s previous articles, photo galleries, and podcasts on The Heron!

Blue Heron 2019: Live Band Gallery

Heron Tribe: A Photo Album

The Great Blue Heron Music Festival: A Deep Dive

51) A Windy Chat With Jim Donovan of Sun King Warriors and Rusted Root at The Great Blue Heron Music Festival

49) Chatting With The Blind Spots at Blue Heron Music Festival

Where To Be at The Great Blue Heron Music Festival: Rochester Groovecast Itinerary

28) The Great Blue Heron Music Festival Preview


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